The book
Confidentiality is part of the job. Here is the kind of work I take on, described by its context, what was delivered and the outcome, not by a logo.
Discuss a project →How a dormant editorial presence becomes an asset again, in English as in French, on technical and demanding subjects.
Real expertise, but little visibility: no editorial line, irregular publishing, and complex subjects hard to make accessible without losing the substance.
Define a bilingual editorial line, a sustainable calendar, and produce regularly — posts and in-depth pieces — with a clear approval flow.
Documented editorial line, monthly calendar, in-depth articles and recurring posts in FR and EN, plus reusable templates for what comes next.
A presence that is set up and sustained over time, a consistent tone from one publication to the next, and a production process that no longer depends on momentary inspiration.
A site the client genuinely owns, wired to their tools, that produces clean documents without manual work.
A need for a professional site without depending on a rented platform, with a form that feeds the CRM directly and polished PDF documents to produce in series.
Design and code a responsive multi-page site, deploy it on the client's infrastructure, connect the form to the CRM and set up premium PDF document generation.
Fast, responsive site, code handed over to the client, form connected to the CRM, and a PDF report generator with a clickable table of contents, in the company's identity.
The client owns their code, with no platform lock-in. Incoming requests land directly in the right place, and the documents come out consistent every time.
When production scales up: connecting the tools together and letting part of the work run on its own.
Time-consuming repetitive tasks, several tools that did not talk to each other, and a content volume that could no longer be handled by hand.
Design an automated chain connecting the tools, with an AI assistant to orchestrate the steps and prepare content in series.
A workflow that chains the steps automatically, an AI assistant to steer it, and documentation so the system stays understandable and maintainable.
Markedly faster production, far less manual handling, and a system designed to run without depending on me day to day.
Professional-grade visuals and short videos, produced fast and at controlled cost, with no shoot, and an art direction held from start to finish.
A regular need for pro-level visuals and short videos, without the budget or timelines of a traditional shoot, and with an identity to keep consistent across the whole series.
Produce a series of visuals and short videos in social formats, with synthetic voice and editing, with a consistent art direction.
Visuals, ready-to-publish short videos, voice-over and editing in the requested formats. A full chain, from idea to final file.
Professional-level content produced quickly and at controlled cost, a visual identity held across the whole series, without depending on a shoot.
Beyond the cases above, here are the profiles best suited to what I offer. Representative examples, not identified clients.
A voice to carry on LinkedIn or in op-eds, without the time to write it. Posts and public statements calibrated to their positioning, signed in their name.
A technical, sometimes regulated subject that a generalist writer cannot master. Serious, sourced content that holds up before an expert audience.
Communication to run across two languages and several cultural codes. Content that rings true in each market, without word-for-word translation.
A bespoke site, workflows that remove repetitive tasks, clean integrations, and the code that stays in their hands.
Proof isn't a logo. It's work that holds up.
Whatever the project, the principle is the same: you get something finished and clean. A site you own, content ready to publish, an automation that runs on its own. No dependency, no rented platform.
All examples on this page are anonymised out of respect for client confidentiality. Results are described qualitatively: no figure is put forward without verifiable data.
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